WALMART+

About the role

Through my role as Content Producer on the Walmart+ account at Deutsch LA, I collaborated with multiple creative directors to concept, shoot, edit, and deliver 100+ video assets in under six months. I led projects from ideation through final delivery, including shoot planning, lifestyle production, asset coordination for graphic-first videos, and managing post-production workflows across editing, VO + mix, color, and delivery—while providing ongoing creative input throughout the process.

I served as both producer and in-house visual creator, leveraging extensive freelance experience as a photographer and cinematographer to personally capture high-end photo and video assets, increasing creative efficiency and visual consistency across campaigns.

I also worked as Director & Cinematographer for a 6-day international Walmart+ shoot, leading a crew of 50+ to produce 30 unique video assets. Managed large-scale production logistics while maintaining creative direction and visual quality. Resulting content generated over 100 million impressions with strong audience engagement.